AUGMENTED REALITY | Advertising | Billboard

⁣By now you know, 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗵𝗮𝘀 𝗮𝗻 𝗲𝘅𝘁𝗿𝗮 𝗲𝗱𝗴𝗲. 𝗦𝗼 𝘄𝗵𝘆 𝗻𝗼𝘁 𝘂𝘀𝗲 𝗔𝗥 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴? What you may not know is that 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 2 𝗺𝗮𝗶𝗻 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗔𝗥: 𝗺𝗮𝗿𝗸𝗲𝗿-𝗯𝗮𝘀𝗲𝗱 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻-𝗯𝗮𝘀𝗲𝗱.

AR ads based on markers require a marker that customers scan with their smartphones to create virtual content. Location-based AR ads don’t require any markers, making virtual content available based on a user’s location (with the help of GPS).